OpenAds: Ads Management Software

As your site getting more traffic, you might start to realize your site’s earning potential is not exploited to its fullest as it might be limited by only using programs like AdSense. It’s not that Adsense is bad, in fact it is really great, but there comes a time when you need to expand your earning possibilities by selling other kinds of ads. even you can start selling space directly to advertisers.

Actually you can put a little “Advertise Here” link on the right column of the site. You may provide several pricing options depending on size and the duration of time the advertiser wanted to show their ads.

There was an ad management program called phpAdsNew , and now become OpenAds, and had undergone a major upgrade. Installation and configuration was pretty straight forward. Not much worse than installing wordpress or a similar web app.

Here are some benefits of Using OpenAds:

• Tracking Ad Stats, Including Click-Thru-Rates (CTR)
  I can now test the effectiveness of different ads on my sites to see which perform best. It’s a lot like using Google AdSense Channels, but even better, because you can pick what kinds of ads to show.
  

• Great for Managing Affiliate Ads and CPA ads
  If you use ads from networks like Comission Junction or CPAEmpire.com, OpenAds is pretty much a necessity. I was able to find the ads that perform the best by just picking several ads that I thought might be good, and running them for a week or so, then removing out those that didn’t perform
  

• Dealing with Advertisers
  With OpenAds, I just enter an advertisers info, create a campaign, set the time span and forget about it. When the ad is about to expire, OpenAds will send the advertiser a reminder to renew, which is just great.
  

• OpenAds Sends Traffic Reports
  OpenAds sends weekly reports to advertisers, detailing the number of page views, clicks and CTR for each their ad.
  

• Checking up on AdSense
  Now when Google, or some other company tells me I had 10,000 page views, and only 5 clicks, I can verify that. (Yes, you can run AdSense and track AdSense clicks via OpenAds)
  

• Tartget your Ads
  Ability to target ads by: Browser, Domain, IP Address, Language, Operating System, Useragent, US Area Code, City, Continent, Country, DMA, Netspeed, ISP/Organisation, US/Canada Post Code, Region, Referring Page, Source, Date, Day of Week, Hour of Day, Longitude/Latitude, Channel, Homepage, Page URL, Variable
  

• Sell CPM Ads
  You have the option to cap your ads after a certain amount of pageviews, so if you wanted to, you could price ads as something like, $1/1000 views.
  

• Conversion Tracking
  Give priority to your best performing ads.
  

Download OpenAds
As the name suggests, OpenAds is completely free. You can get it at OpenAds.org.